domingo, 24 de abril de 2011

ADVANCED COMMUNICATION AND NEGOTIATION SKILLS: The Pillars of Value-Creating Business Relationships

We have always stressed the enormous importance of a Value-Based Sales approach in the context of the slow recovery of the markets and the increasingly tough competition. However, this only is one of the ingredients for sales success. The other critical ingredient is the ability of the sales executive to understand and manage the unconscious communication patterns that facilitate the development of close and intimate relationships with customers and business partners. 


There are four approaches that lead to a surprising new dimension in the field of communication:
  • Neuromarketing: Creating effective messages based on latest neuroscience research
  • Character and NLP: Knowing the keys of your customer’s mind
  • Towards a Rhetorical Negotiation: Finding the right words
  • Body language and non verbal communication: Dimensions behind words


The Value Search Team has developed a 2 days course that aims to train business owners, leaders and sales managers in the use of advanced communication, influence and negotiation techniques. The content of this course is based on more than a decade of experience supporting international ICT companies in the development of value-based sales practices, and the application of the most revolutionary marketing, negotiation and communication techniques.

During the course we combine presentations, group discussions and practical exercises, and additionally, participants who have completed the training grant access to an online platform, where they get reference material and a set of complementary services that help them deepen and put into practice the knowledge acquired.

This training is offered in Spanish, English and Portuguese and has been delivered in open format (sponsored by business associations) and private format (internal/customized company training). The number of participants vary from 10 up to 30.

Here you can take a look at the Agenda of our training.


For additional information, please contact me at catala@valuesearchteam.com

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